Three steps from a download to better content
You have a persona. Put it in front of the AI you already use, then ask it to judge your content the way that buyer would.
Get the files
Free. Take the whole zip, or just the two files most people use. Then follow the three steps below.
No files picked yet. Open a buyer, then press Download. See the buyers
Maria ErikssonHead of procurement
Andreas BeckerManaging director
Anne HansenOwner or partner
- 01
Get the persona
Take the files above: the whole zip, or just persona.md and the review prompts.
Download ↓
Mikkel NielsenHead of digitalisationPublic bodies and private companies, 200 to 2,000 staffBuys outside help for data-heavy work, and signs it off.- Every tested claim, with the source it rests on
- The blind test score, and what it was tested against
- The full profile: personality, voice, buying stages, objections, how it reads. Marked as model pattern
- Two ready prompts, a README, and a Claude skill for a scored, professional review
- Versioned: the page keeps the change history
Go deeper
Inside the zip: persona.md, the full persona in plain Markdown, so any AI can read it and so can you; a README that says how to install it and run a review; prompts.md with the review prompts; and a Claude skill that runs a scored, professional review. Nothing is hidden: each tested claim names its source or says it is a model pattern, every profile section says it is a model pattern, and the change history stays on the persona's page. Download it again after a re-test and you have the current version.
- 02
Install it in your AI
Give persona.md to the AI you write with, as knowledge it keeps. In Claude, install the whole folder as a skill.
persona.mdone zipintoChatGPTClaudeGeminiCopilotClaude Code- As knowledge it keeps, not a one-off paste
- Name the buyer when you ask
- One file per buyer, one buyer per question
- The same file works in a Project, a Gem, a GPT or a Skill
Go deeper
Where the file goes: Claude: add the file to a Project's knowledge, or save it as a Skill and it loads when you mention the buyer. ChatGPT: add it to a Project's files, or to a custom GPT's knowledge. Gemini: make a Gem and paste the file into its instructions. Microsoft Copilot: attach it to an agent's knowledge, or open the file in the chat before you ask. Claude Code, Cursor and the like: drop it in the project's skills or rules folder. One file per buyer, and keep your own instructions about tone and format separate: a persona describes a buyer, it is not a system prompt.
- 03
Ask it to score, review and recreate
Paste your content. Ask three things, in turn.
BeforeWe are a leading provider of innovative, end-to-end solutions for your business.
AfterYour line is down. The part ships today and a technician calls you within the hour.
Now the buyer reads on.- Score this as the buyer in the persona would. What works, what does not, and why.
- What would this buyer change first? The three fixes that matter most, in order.
- Rewrite it for this buyer. Keep the facts, change what they would doubt.
Go deeper
Ask for the score before the rewrite, and ask why each time. A number without a reason teaches nothing, and the reasons are where the persona's sources show. When it says a claim of yours would not land, the persona page shows which evidence that rests on.